Five different kinds of e-commerce follow-up e-mails every online business must send out

Five different kinds of e-commerce follow-up e-mails every online business must send out

Today, follow-up e-mails in eCommerce play a crucial role in attracting new customers, retaining lost customers, and driving repeat sales. Marketers and e-commerce websites consider follow-up e-mails as the best promotional tool to get their brand and product noticed. No matter how popular social network becomes, e-mails will always be the most convenient and efficient medium to communicate with your new and existing clients.

Follow-up e-mails function as a communication channel between clients and the e-commerce website. According to a current study, out of 1000 companies, only 24 firms (2.4%) send follow-up e-mails to their new and existing customers. Therefore, every e-commerce website must know what e-mail it should send its clients.

An effective follow-up e-mail strategy will surely assist you in outperforming your competitors. Today, some e-commerce websites utilize various tools and software to automate their follow-up e-mail campaign.   

In this post, you will find out why it is essential to send a follow-up e-mail and the different types of follow-up e-mails your e-commerce website can send recipients. We have listed different types of follow-up e-mails, such as welcome e-mails, cart abandonment e-mails, and post-purchase follow-up e-mails. 

Why is it crucial to send follow-up e-mails? 

Most of you may not know it, but follow-up e-mails are among the most effective and powerful tools to assist you in building a good relationship with your new and existing clients. An effective follow-up e-mail technique can help raise your conversion rate and outperform your competitors.  

In the e-commerce industry, follow-up e-mails are developed to engage and encourage potential clients to return to your e-commerce internet site for another purchase, welcome new consumers, and more.  

For different situations, there are various types of follow-up e-mails; for example, to interact with your newly added customer, you can send welcome e-mails to re-engage the inactive customer, you can send re-engagement e-mails, cart abandonment e-mails, and more. Below we have discussed the various follow-up e-mails you can send your customers. 

Different kinds of follow-up e-mails that every e-commerce store should send out

1. Welcome e-mail 

Your welcome e-mail is essential in determining whether or not your new customer will become your potential customer. With the rise of e-commerce websites, most savvy online shoppers expect a welcome e-mail as soon as they sign up or register on a new e-commerce website.  That is because this is the first time you interact with your new customer.

You can inform what kind of content a welcome e-mail will contain from the name. It is among the most common types of e-mails that every user faces daily. You will get a welcome e-mail when you sign up for a blog post or a newsletter. With a welcome e-mail, you are trying to thank your subscriber for becoming potential customers. 

In the eCommerce industry, a welcome e-mail helps you introduce your business to the new customer who has joined. So, the message in your welcome e-mail can create or break your relationship with your target market.

If your company is among one of them, you must stop it immediately because this type of activity annoys the clients, and there is a risk that your new client will unsubscribe from your e-mail list. 

When you send a welcome e-mail to your new client, you need to suggest what e-mail they will receive in the future. Provide why they should not unsubscribe from your e-mail list in the same e-mail. In many cases, firms don’t communicate with their customers after sending out a welcome e-mail, which can trigger your new customers to ignore you.

Use the following tips to create an enticing welcome email for your subscribers:

• Thank your client for joining your e-mail list.
• Elevate assumptions and also inform your clients what type of e-mail they will undoubtedly get in the future.
• Tell them about your shopping website by presenting on your own, and you can consist of details about your specific niche (but bear in mind, do not advertise your product in front of your clients). Engage with ideas to craft a luring welcome e-mail for your customers.
• Expect you have actually asked your subscribers to join your e-mail checklist and also obtained a reward. Then do not be reluctant and do not offer the motivation too late.
• Create attractive content in your welcome message 
• In the same welcome e-mail or the complying with e-mail, you can ask your clients to share their information to get more details regarding the succeeding offers, sales, and discounts.
• Don’t forget to consist of social media icons in your welcome e-mail.
• The most vital thing is not to forget about your customers after sending a welcome e-mail. Stay connected by sending various offer-related e-mails and try to engage them by sending Warriors newsletters.

2. Abandoned cart e-mail

Follow-up e-mails include abandoned cart e-mail, which is used by practically every eCommerce website. It is one of the most noticeable sorts of follow-up e-mails the eCommerce website sends out after a consumer adds the product in the checkout and fails to remember or declines to buy the item. An e-mail about deserted cart aid reminds consumers regarding the item they failed to remember to get. It additionally maintains the customer’s memory of the product fresh.

According to the study, 75% of online shoppers abandoned their shopping carts in 2018. This situation occurs when customers are confused about the product because they have less product information, prices, and more. 

Shopping cart abandonment e-mails are automatically generated within 1 hour after a customer leaves the product in the shopping cart. Numerous automation software like Mailchimp, Getresponse, and others can help you automatically generate the cart abandonment e-mail and send it at the right time when your customer can open the e-mail and examine the information.

You can also send out the e-mail manually; however, bear in mind, if your eCommerce internet site obtains a great deal of web traffic as well as orders, it is recommended to use automated software as it can assist you to target lots of customers.

To make your abandoned orders e-mail a lot more reliable, you can use some incentives (as seen in the picture), such as price cuts, free delivery, and so on, and ensure you produce a subject line that will undoubtedly capture your consumers’ attention. Subject lines like “Did you forget something?”, “Your product is missing you,” etc., will get your client’s focus.

Phrases like “There are just a few left in supply,” “Offer is valid for a minimal time,” and much more can grab your consumer’s attention. Don’t neglect to add reviews and recommendations for this product. Including evaluations in your e-mail can be a plus factor that can assist you in convincing your clients. You can also use severe triggers in your deserted cart e-mail to bring your consumer back to your eCommerce website.

3. Follow-up e-mail after purchase 

Many eCommerce websites think their work is done after customers successfully purchase from their store. Yet, in reality, the actual interaction begins after your customer purchases the product from your eCommerce shop. Post-purchase e-mails are the most awaited ones since they include all the information regarding the orders, such as the tracking number, order information, and much more.

Initially, these e-mails have a greater open rate since your consumer wants to know every detail. You can additionally utilize post-purchase e-mails to advertise relevant items. You might ask yourself why you should send these follow-up e-mails when all the information is available on your website.

Use post-purchase follow-up e-mails to thank your customers for buying from your store, urge them ahead back, and make another acquisition on your eCommerce website.

You can develop a series of post-purchase e-mails. It can include order details, purchase feedback, and more. You can also include a follow-up e-mail educating your customers concerning the item. If you include these methods in your follow-up e-mails, you can reduce and lessen the feeling of dissonance after the acquisition.

4. Re-engagement e-mail for inactive/old customers

In the e-commerce industry, customer re-engagement is often used to target inactive customers who haven’t purchased a product from your store in some time. If you intend to re-engage inactive consumers, a win-back e-mail can be the best way to bring them back to your e-commerce website.

Mainly, such scenarios happen when active customers become inactive, stop visiting your eCommerce website, and stop purchasing from your store.  Don’t worry; you can retarget inactive or old customers by sending them a follow-up e-mail after 30 or 60 days. 

To make your e-mail more effective, you should write an enticing subject line and content that will make your non-active consumers reply to your e-mail. They are currently aware of your brand, so it will be easy for you to attract them and convince them to return to your site.

The win-back e-mail eCommerce site typically provides numerous incentives such as discount codes, free delivery, cashback deals, and much more. You can additionally use this approach to encourage your clients about your win-back e-mail. If you offer an incentive to your customers, add urgency triggers such as valid until date X, coupon expiration date, and more.

How can inactive customers become loyal customers? 

Remember: your loyal clients are the ones who will assist you increase your brand awareness, sales, revenue, and more. They are the ones that will recommend your eCommerce site to their loved ones. And also, if your eCommerce site advises the product to the consumer, they will indeed show interest in your product. Compared to other customers, your loyal customers will never hesitate to buy from you again. 

Converting your new customers into loyal clients requires more initiative and time. Before converting them into dedicated customers, you must engage them and tell them about your brand name and products. Since your existing customers already know about your e-commerce website, it is much easier for a good e-commerce website to target lost customers and convert them into loyal customers. 

Your lost customers already know about your e-commerce website, so it will be easy for you to convert them into loyal customers. You need to figure out why they quit seeing your website, identify your error, attempt to fix it by showing that you have updated your processes, as well as encourage them to review you on your site.

5. Subscription expiration e-mail 

If your business sells online subscriptions, you must remind customers of the subscription expiration day. In various cases, clients are unaware of their membership expiry date or neglect to renew their registration. Sending out reminder e-mails will help your customers know when their subscription ends.

When your consumer purchases an item, you can inquire to allow the e-mail suggestion choice. You can use automated devices and software applications that immediately create the e-mail after evaluating your purchase data. You can schedule an e-mail series where you advise your client of the expiry day in the very first e-mail. If your client declines to buy the subscription, you can send them another e-mail and use them as motivation, like discounts or voucher codes.

Conclusion 

A follow-up e-mail is essential to a successful eCommerce business, whether you welcome new customers or send them an e-mail regarding a deserted purchasing cart. Every follow-up e-mail campaign repays as well as assists you develop an excellent relationship with your clients. It additionally aids you in converting your existing clients right into dedicated consumers.

Communicating with your clients through e-mail will aid you in developing a strong link with them. So, to succeed in the shopping sector, you must send automated follow-up e-mails to your customers. With this type of e-mail, you can show appreciation to your clients and reveal to them that you see and also value their tasks (reviews, purchases, and so on) and that it is vital.

Above, we have mentioned some essential follow-up e-emails that every e-commerce website should send customers. You should switch to an automated process if you handle these e-mails manually. Switching to the automated process will assist you in producing the follow-up e-mail instantly whenever a customer performs an activity on your eCommerce shop. That will immediately figure out the right time to send out the e-mail. It will likewise ease the procedure of taking care of the e-mail project.

MySalesScript.com has the expertise to help you create eCommerce product follow-up- email as per your needs and audience.

for more visit MySalesScript!

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Five successful Facebook advertising strategies for 2022

Five successful Facebook advertising strategies for 2022

In 2022, Facebook will be both a social and a sales channel. The platform enables more than simple brand-customer interactions – it’s one of the best channels to reach your target audience and drive online sales.

And while Facebook advertising has faced diminishing returns, skyrocketing costs, and audience targeting issues because of ever-changing privacy policies and Laws, it remains an important channel to consider. After all, Facebook is still the most prominent social platform (with nearly 2.5 billion active users) and offers advertisers some of the best targeting options.

While it’s great to use your online store as the command center of your business, you still need third-party platforms as sales channels to meet buyers where they are. Facebook ads are an extremely effective medium to do just that.

Advantages of advertising on Facebook

While it can be argued that Facebook ads are less effective today than they used to be, it’s still the social network with the most active users – not to mention that it also covers Instagram. That’s why it’s essential to target Facebook advertising strategies to ensure you don’t waste your budget on ads that don’t contribute to your bottom line.

Advertising on Facebook offers some key advantages:

• Advanced choices to target your ads to specific audiences
• Seamless eCommerce integration
• Insightful data analysis
• One of the largest social networks
• Access to Facebook’s entire ad library
• Options for every budget

You can make use of Facebook ads for both customer acquisition and retention. It’s a great way to increase brand awareness, reach out to new potential customers, and maintain connections with people who already know your brand. Facebook offers three main goals you can choose from for each ad:

Awareness: Use this objective if you are new to business or advertising on Facebook and want to attract new customers. You can also use this objective to launch a new product line or promote an event.

Consideration: It is the next step in our Facebook ads journey after your audience has developed some awareness of what you offer, you should target them with ads that provide more data. These ads should drive engagement or help you collect leads.
Conversion: The last step in the journey is to get users to convert. Maybe that means they buy a product, or you want them to visit your website, get directions to your store, or fill out a form telling you their information.

There’s no guideline or tell-tale sign for when you should consider Facebook ads. The platform offers opportunities for almost any business and any budget.

How to install the Facebook pixel

Before we get into Facebook advertising strategies for your eCommerce business, you should set up the Facebook Pixel. The pixel is a fragment of HTML code that you insert into your website’s back. Once installed, it collects data about your website visitors and their activities, making it easier for you to execute effectively targeted Facebook advertising strategies down the road, mainly if you collect your clients’ email addresses.

Here’s how it functions: once the code is set up and a user clicks on one of your ads and visits your website, the pixel tracks their behavior. You can see how much time they invest in your site, what links they click on, what pages they visit, what products they buy, and more.

While these insights are undoubtedly valuable, the actual value of the Facebook Pixel is in its ability to create audiences or customer segments. You can adjust ad design and bids for more effective ads by targeting your Facebook ads to specific audiences.

5 Facebook ad strategies you should try in 2022

1. Customize your ads by targeting specific audiences

Facebook has one of the most robust ad targeting options, allowing you to be very specific with your audience, promotions, and ad design. That is especially helpful if you don’t have a lot of existing customer data to use. Facebook’s Core Audience feature lets you narrow down your target market precisely based on five criteria:

Demographics: Location. You can target specific countries, states, provinces, cities, towns, zip codes, etc. You can also specify a radius around a central point, such as users within 10 miles of zip code 12345.

Demographic options include age, gender, education, occupation, language, political affiliation, income, relationship status, and more.

Interests: These include hobbies and other things your target audience likes to do.

Behavior: In this section, Facebook considers users’ digital behaviors, including device usage, network speed, and buying patterns.

Connections: This targeting parameter lets you determine whether you want to target people connected to your Facebook page who already know your brand to some degree or whether you want to exclude them and focus on increasing brand awareness and customer acquisition.

Facebook’s Audience Insights tool can give you ideas for building your core audience

Audience Insights tells you the location, demographics, interests, behaviors, and connections of your current followers – you can then apply these parameters to your core audiences as you see fit.

Below are some ideas on how to use the core audience targeting options in your Facebook ad strategy

Target groups by life events

There are many options for targeting life events, such as engagement, marriage, baby, new job, graduation, a recent move, retirement, anniversary, loss of a loved one, and more. Consider the context in which your products will be used, and think of life events that might accompany such uses. For example, the ad below for Lights of Scandinavia could be repurposed to appeal to new homeowners with a message about lighting their new space.

Target audiences by weather

While not a Facebook-owned targeting option, there are third-party tools that let you automatically customize ad design and enable/disable ads based on local weather conditions. Indow Windows did just that with WeatherAds to promote its window insulation products by targeting zip codes with temperatures below 35 degrees Fahrenheit.

Target audiences by hobby

Audience insights are precious for this Facebook ad targeting strategy. Look at the typical hobbies of your target audience and select those that aren’t directly related to your niche or products. A brand like Orca, which sells rugged outdoor coolers, might predict common hobbies like fishing and hiking among its target audience. Audience insights, however, might also reveal an interest in country music and concerts – in which case you might consider targeting these people with ads suggesting that the coolers are great for barbecuing before concerts and festivals.

2. Nurture repeat clients through Facebook Custom Audiences

Facebook Custom Audiences are teams of Facebook users who know your brand to some degree. That means they have visited your website, engaged with your Facebook page or posts, signed up for your emails, made a purchase, or otherwise engaged with your brand.

Essentially, Facebook eventually takes the customer data you provide and compares that data to Facebook users to match your customers to individual users. Facebook then creates groups from these individuals that you can target with various ad campaigns.

You can create four kinds of Custom Audiences

Website Custom Audiences: Create these audiences from users who have visited your website or a specific page on your website.

App Activity Custom Audiences: These segments consist of people who have interacted with your mobile app or performed a specific action within your mobile app.

Customer List Custom Audience: Import a table with a customer list, and Facebook will match the data with its users to create this audience.
Engagement Custom Audiences: Teams of people who have engaged with your Facebook content or ads in the past, such as watching a video, submitting a lead form, or visiting your Facebook page. That is an excellent source for building Lookalike Audiences.

3. Expand your market with “lookalike” targeting

Over time, you will use your Custom Audiences to create new segments with similar characteristics to the target. These audiences are called “Lookalike Audiences.“

Lookalike Audiences are valuable because they have much in common with your target market. So you already understand what they like and which advertisements work well. You can often utilize the same ads for your Lookalike Audiences that you already run for other targets.

This Facebook advertising strategy is a great way to attract new customers. You already know the preferences of these groups so that you can introduce them to your brand with proven, practical ad creativity.

You can scale how comparable your Lookalike Audience is to your original target audience. If you keep it very similar, you’re targeting a smaller but more specific group. If you allow a wide variance between audiences, you’ll reach a more extensive but broader audience. Facebook allows a maximum of 500 Lookalike Audiences, giving you plenty of room for creativity and experimentation.

4. Retargeting previous visitors to your Facebook or Instagram web pages

Facebook Retargeting ads are revealed to users who have visited your eCommerce website or communicated with your Facebook or Instagram web page in the past. You can target customers based on specific actions they have taken – Likes on Facebook, products added to the cart, or even specific pages visited. This Facebook advertising strategy is a great way to nurture pre-existing relationships.

There are many applications for this Facebook advertising strategy, with retargeting options that include people who:

• Interacted with your brand on Facebook and Instagram
• Have visited your website
• Have used your mobile app
• Have you spent a certain amount of time on your website
• Visited specific pages on your website and viewed a product (known as “viewed content”)
• Added a product to the shopping cart
• Purchase transaction initiated

5. Check your competition in the Facebook Ads Library

Attention is the currency of advertising, and to know what attracts your audience, you need to know what your ads measure up against. In 2018, Facebook aimed to provide more transparency for advertisers and introduced the Facebook Ad Library (now Meta Ad Library). The tool serves as a repository for all of an advertiser’s current and past Facebook ads. Once you’ve developed your Facebook advertising strategies and created campaigns to promote your brand, look at what your competitors are doing.

Any user can search the ads by keyword and filter by location and four ad categories: issues, elections or politics, housing, employment, and credit.

When planning your Facebook ads, it’s helpful to see what ads your direct and indirect competitors are running. Pay particular attention to ad design, including images and copy and ad variations. 

Repeat and analyze your Facebook advertising strategy

The most effective Facebook ads are constantly optimized for performance, even though you can set them up naturally.

It’s essential to test your Facebook ads to find out what works and what doesn’t, and then make adjustments based on those findings. For example, you could test Facebook video ads versus photo ads to see if one content type works better than the other. Another optimization strategy for Facebook ads is to consider the cost of your ads. You can adjust bids and audiences to lower the cost per click (CPC).

Want to create an effective Facebook ad fast? Here’s where to start Facebook Ads and also check out our more products at My Sales Script.

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How to Write Catchy Email Subject Lines That Get Opened Every Time

How to Write Catchy Email Subject Lines That Get Opened Every Time

Your email subject line serves as a first—and sometimes last—impression.

So even though we often write subject lines as afterthoughts, in many ways they’re more important than the body copy of your email. After all, the greatest email in the world is worthless if it never gets opened, right?

As you write your marketing emails, don’t leave the subject lines to chance. The best subject lines are short, descriptive, and give the reader a reason to explore your message further.

Ready to become a subject line superhero? Your training starts here.

Check out these 17 subject line styles that get your emails opened:

Subject line styles

1. Informational

Busy, organized people thrive on efficiency. These readers need you to be clear and concise in your subject lines, as time is always an asset. Help them out by placing pertinent information up front in your subject lines.

Personal touches—we all love them. Taking a personalized approach to your subject lines can help engage an audience from the beginning. Try including the recipient’s first name, or other personal information like recent purchases, in the subject line.

2. Urgent

Why do infomercials work? Because creating a sense of urgency has been proven to get people to take action. People often respond to the possibility of losing out on something, rather than to the promise of gaining something. You can create a similar effect in your subject lines.

3. Clever and catchy

A catchy subject line can stand out among the scores of dull ones around it. Humor is tricky, though, and you have to take care not to confuse or alienate. But if you know your audience well, a clever joke can get your email opened and shared.

4. Short and sweet

Given that most smartphones only display five or six words of a subject line—and because more than 41% of today’s email campaigns are opened on mobile devices—brevity is critical.

5. Lists

There’s a reason lists have grown so common: they work. Lists provide content in a quick, snackable way and build curiosity. Plus, incorporating numbers into your subject line creates focus, as our brains are naturally drawn to digits.

6. Questions

Asking readers a question in your subject line can immediately engage them and create an instant dialogue. Try to keep your questions open-ended so your reader can’t answer them with a quick “no.”

7. the how-to subject line offers

The how-to subject line offers insight into the specific benefits readers will find when they open your email. And as long as your “how-to” is valuable to the audience, open rates can soar.

8. Scarcity or FOMO

We don’t want to freak you out, but humans have a deep fear of missing out—on anything. So email subject lines threatening scarcity (hurry, before it’s too late!) tend to perform well.

9. CASE STUDY

Discover how this media brand grew its email list from 30k to 100k in less than a year.

10. Local

Location-specific language and offers to show readers that you’ve done your homework. You know their vicinity and have a message that applies specifically to them. Many readers open these emails whether or not they’re initially interested, just to see what’s happening locally.

11. Trendy

Style sells. Whether you’re selling fashion, food, technology, or services, most people want to be “in the know” about the latest trends. The latest fascinations are compelling, motivating readers to look inside for more details.

12. Controversial

The best subject lines grab attention, and controversy can help you do that. But tread lightly—this strategy requires great care to pull off. You need to know your audience well and create a balance between controversy and information. It’s a gamble, but the payoff can be extraordinary.

13. Keyword

Conventional search engine optimization wisdom tells us keywords are a vital part of a blog post title. So try applying that same logic to your subject lines. Think critically: What exact phrases might people type into Google? The added benefit: Better searchability for your messages.

14. Command

Who couldn’t use a little more clarity these days? Using a command in your email subject line tells the readers exactly what you want them to do. So try starting your subject line with an action verb to encourage a response.

15. Statistics

In our age of analytics and data, statistics have become a great way to provide proven, objective information. Using a simple statistic in your subject line offers straightforward insight while also piquing curiosity.

16. Sneak peek

Everyone wants to be a trendsetter or early adopter, so why not feed that desire? Assuming you’ve got a valuable opportunity, including exclusives and sneak peeks right in your subject line is a sure-fire way to increase your open rates.

17. Offers

Great incentives inspire great responses. So why not include that incentive right up front in the subject line? Put your offer there for all to see. If your list is well-targeted and your offer legit, you should see your open rates rise.

Email subject line wrap up

Now that you’re an email subject line superhero, it’s time to start sending those emails. Consider your audience and what technique might work best for them.

Remember that the goal of the email subject line is to entice your subscriber to open your email. Here are final tips to keep in mind:

• Keep the subject line short – 7 words and 41 characters are optimal.
• Use emojis to help your subject line stand out. Just don’t overdo it.
• Make the subject line unique to the recipient. Be personable but professional.
• Take the time to A/B test your subject lines. Compare open rates and analyze the ‘why’ behind them.
• Find the balance between trendy and personalized.
• Craft a subject line you would open!

Test different techniques over the subsequent few campaigns, or try two different methods with the same email. What superhero subject lines will you write?

We offer a range of services to give your business an online presence, allowing you to focus your time and energy on the rest of your company, contact us at MySalesScript.com.

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